In order to create a successful website, an online marketer must understand the basic concepts of website analysis. This will help him or her determine the most effective way to market his or her products and services on the web. By following this brief guide, you'll be on your way to creating an effective website for your online business.
First, you have to decide what type of website you want to build. By answering this question, you can determine whether you would like to create a blog, a website with pictures or a product page (such as an eBay auction). After answering these questions, you will then need to decide what types of websites you want to create. For instance, if you are selling online, you can use either WordPress or Joomla as your website development platform.
Next, you have to figure out how much money you're going to spend on a website. You will need to know how much web space you're going to need, how many colors you are going to use, and what type of graphics will be best for your website. You also have to determine what type of design will be best for your website. If your website needs to be customized, you will have to hire a professional to design it for you. However, if you are building a blog, you can use free blogging software such as Blogger and WordPress.
Next, you need to figure out how much traffic you are going to get on your website. Once you have determined how many visitors you are going to have, you will need to find out where they come from. You can look into Google Analytics to see how many visitors come from a certain location on the Internet. You can then target your website to a certain area of the world using Google Maps, Google Local, or Yahoo Local. You can also look at Google Webmaster Tools to find out which keywords are most commonly used by people searching on the web. You can also use these same keywords to help you generate leads for your website. Remember that you can't just go through the pages of Google without knowing what your audience wants to search for.
Finally, you need to analyze your website based on your results. For example, if you know that people coming from a particular location are using specific keywords and phrases, you will need to pay particular attention to your website's content. If people are only interested in what you have to offer, you might consider changing the contents of your website in order to attract more targeted visitors. Once you have all of the information needed, you can decide what type of website you want to create.
Website analysis is an important step when you are trying to build a successful online business. When you are ready to move forward with your plan, remember to keep in mind some of the basics and follow the above mentioned guidelines so that you can create an effective website for your online business.
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